Christina Ross is the President and Marketing Director at Silver Frog Marketing and loves helping businesses with their creative design and overall marketing efforts. She has spent the majority of her career in the marketing industry, gaining experiences in areas such as website design, social media marketing, TV/Radio broadcast, and Google marketing. While marketing is her primary job function by day, Christina also enjoys painting, yoga, and spending time with her family.
What do you think are the most important digital marketing trends to utilize in 2021?
Quality Content, Storytelling, infographics.
How do digital marketing strategies help in building brand loyalty?
The more your customer sees you online the more trust is built within their mind. You don’t need to “sell” your customer 100% of the time. Use digital marketing to build a relationship.
How to create engaging content and marketing materials in a world of short attention spans?
Be short and to the point. Try to solve a problem within the headline of your ad or within your tagline. This way, people know exactly what you do within seconds. Use Infographics, Short video clips, Youtube videos to show your message.
How do you think small business owners target and engage with specific stakeholders?
In my experience, I’ve seen small business owners use themselves as their “target customer” and only use word of mouth for marketing. That does not work. Instead, small business owners should schedule time each month to review their marketing efforts and plan out their marketing for the next month.
Can you elaborate on some of the ways in which digital marketing can help small business owners advance their businesses?
Digital Marketing, in many forms, creates a digital footprint of your business online. It builds trust and allows your customers to stay engaged without having to directly contact you until they are ready for your service.
Do you have any advice for small business owners that are finding it difficult to pull through during these tough times? How do you think they can future-proof their businesses and build resilience?
Yes! Digital Marketing doesn’t have to cost anything at all! Take advantage of the internet to promote your brand. At a minimum make sure your business is listed on Google My Business and you have a current FaceBook Page. I also recommend sending a monthly newsletter to your prospects and customers to keep them informed about your company and stay on top of their minds.
