Jonathan Druker, Product Marketing Manager OVHCloud
I am very well versed in creating go-to-market and sales enablement tools for the software industry. I have excelled in a wide range of tasks and responsibilities always looking for a challenge and to get out of my comfort zone.
From go-to-market campaigns to gathering customer insights to product development for large-scale applications, I have used the best of Agile software development methodologies and Lean development project management skills to always be successful and deliver.
As a cross-silo thinker and a multidisciplinary evangelist, I see what it takes to build people, products, and organizations — getting the right people in the right places at the right times. And stopping silo mentality.
I developed and implemented a location strategy to maximize customer/sales/development interaction to create new business opportunities. I also managed location budgets for marketing and advertising, dealing with supplier relationships, setting SLAs.
How did you become involved in the software industry? Having been in the industry for over a decade, how have things changed for you?
A lot has changed; however, the changes are best viewed through the evolution of my company, OVHcloud. OVHcloud started off hosting websites, so we entered the world of infrastructure before we got into software. But software is an essential part of the infrastructure – not just to run it, but to build solutions on it. We are now integrating more platforms as a service offering into our product portfolio, such as tools to help develop websites and manage databases.
As their business models and markets change, they must be able to react to and support their clients. To do that they need options, such as using private and/or public networking, or leveraging partners to build new solutions, and having the latest and most powerful hardware and software offerings for Big Data. Since there is no one answer to any technical or business challenge, customers expect – and need – options.
Why is it essential to have the right web hosting service, and what are the key considerations when choosing your web hosting?
Choosing the right web hosting service will help you achieve your goals more easily. Your web hosting service must be right for you. Look for a provider with a predictable and transparent price structure, with technology to secure your websites like anti-DDoS or SSL certificates. High availability is also critical. Go with a provider that offers compensation if uptime falls below 99.9%.
Heavy-duty graphics, interactive content, integrated services, and smart customer service are the new standard on the web. You need a hosting service that will easily integrate new features such as live-streaming, automated chatbots, or data visualization.
What does this look like for businesses of all sizes? What are the most important hosting features for a small business to look for?
Key elements to look for are price transparency and built-in security (free SSL), no matter how big your business is. For small businesses, simplicity and ease of use are essential because they have fewer resources to manage all aspects of their business. Practically speaking, this means choosing a provider that offers domain names, 1-click Content Management System (CMS) modules, data visualization tools, and the ability to easily integrate an online store module to manage your products. For those who are running multiple sites at once, make sure the plan includes guaranteed resources, a good amount of storage, CMS optimization, and a strong content delivery network (CDN) so you have your website perform at its best, regardless of where your customers are located.
How can small businesses ensure their sites stand out from all the rest?
Small businesses need to embrace social media channels to drive consumers to their websites. This means creating rich media content (video) relevant to users.
This helps optimize a website to improve its chances of being found.
How can business leaders and aspiring entrepreneurs bounce back from uncertainty and start businesses under challenging circumstances?
It’s never easy to start a business, but it also has never been easier to start one. As the digital transformation has accelerated, it has become infinitely easier to find new ideas, markets, and partners. Use this digital transformation to your advantage by trying new tools, making new connections, and, most of all, staying open-minded to changing business models when the time comes. It’s also important to leverage your network for information, best practices, and even opportunities.