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RBC leads Big Five Canadian banks in customer satisfaction for second straight year

CanadianSMEPublished October 17, 2025 · 2 min read
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RBC leads Big Five Canadian banks in customer satisfaction for second straight year

RBC is once again proud to be ranked Highest in Customer Satisfaction Among the Big Five Retail Banks by J.D. Power, marking the fifth time it has earned this ranking in the past six years. The ranking is based on insights from the J.D. Power 2025 Canada Retail Banking Satisfaction Study, compiled from extensive consumer feedback across Canada.

“It’s a privilege to serve our clients each day, and this award reflects our team’s wholehearted commitment to bringing the full power of RBC to every client interaction,” said Erica Nielsen, Group Head, Personal Banking, RBC. “Thank you to our customers across Canada for their continued trust in our services and advice. Whether it’s through our mobile platform, trusted advisor network, personalized rewards and value programs, market-leading loyalty offerings, or our AI-powered digital tools that deliver personalized experiences, we’re demonstrating that when we work as One RBC, we deliver unmatched value.”

The research measures Retail Banking Overall Satisfaction by examining the critical dimensions of the experience. RBC once again is a demonstrated leader in client experience with highest performance in areas such as Level of Trust, People, Account Offerings, Banking How & When I Want, and Saving Time or Money.

“Our focus on empowering our customers to take control of their financial journey runs deep at RBC, and this is only made possible by our dedicated employees,” added Nielsen. “Thank you to our team members for their passion in redefining what client experience means in banking.”


About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

Source: RBC Royal Bank

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