Grace Nasralla, Owner of e-presence Consultants Inc, founder of OSBN® and HUDDLESPACE by OSBN®
Are you one of the enterprises that had to remodel its business processes to stay operating during the COVID-19 era? Or are you still running your business in survival mode?
Innovation in remodeling the business is what truly differentiates businesses that are meeting their monthly revenue from businesses that are struggling to survive. They actively operate focused on one objective; that is, to meet customer needs in a pandemic that really hit the small business community hard.
4 tips to guide a business to innovatively remodel its offerings:
- Time to Reflect: Take time to reflect, evaluate and write down the current offerings of the business. It is very important to have a clear view of what’s current in order to identify the sudden change that took over since the pandemic started.
- Identify Changes: With an open mind, identify the changes and modifications that were imposed on the business, and write them down. Sometimes business owners find it difficult to embrace change; when in the world of business, change has proven to be evident. In normal days business owners have to keep watch for new trends and quickly adapt to the deviations that come with them. While the pandemic brought major changes to the business world, business owners still have to adjust and be open to alter their practices.
- Brain storm: Reflect on the list of modifications that the business had experienced one at a time. Consider the current needs of your target audience, and write down innovative remodeling ideas for the business. It can be amendments to existing practices and operations or maybe introducing a new product or service. While brainstorming, focus on jotting down creative and innovative ideas as they come to mind, keeping customers as the core mark to the new model.
- Create a Plan: Now that all the facts are at hand, it is time to organize the collected data and edit the list of remodeling ideas. By doing that, businesses will establish a readiness to come up with an effective plan that will implement change. And that change will be geared to regain consumer confidence and recommence consistent growth for the business.
That process will restructure the business model to meet customer needs in a pandemic era. Once that exercise is complete and the business starts running with the new model, then it is time to craft a marketing plan that works in sync with the new changes.