Sabreen Cosmetics: Upholding The Virtue of Being Unapologetic

Small Business Canada

Nabeehah Sabreen fought breast cancer until her passing away in 2009. She was an unapologetic woman who lived life on her own terms while embracing her Black American heritage. 

She was a woman of unmatched opulent style, a bold personality, and a heart of pure gold. She conquered the world with ease with her spirit and dynamism as a fashion connoisseur, wellness expert, and social justice advocate.  

Sabreen Cosmetics embodies Nabeehah’s strong values: “To live life on our own terms, to be unapologetic. Be Unapologetic.”

Ensuring Quality

Sabreen Cosmetics is a clean, safe, non-toxic, luxury, sustainable cosmetics beauty brand founded by the sisters Saliah, Najiyyah and Kareemah Mustafa to honor their aunt. Their idea was to launch a beauty brand that doesn’t sacrifice quality or safety while representing Black women and women of colour in the luxury beauty space.

Sabreen Cosmetics indulges in clean luxury beauty curated to inspire you to Be Unapologetic.

Their unapologetically clean luxury beauty products never compromise quality ingredients, exceptional performance, or ethics. The expertly handcrafted products are formulated with stringent criterion that ensures safety, efficacy, and cruelty-free formulas.

Their curated formulas are meticulously developed and vetted using the European Union’s standards of cosmetic ingredients, following the strictest standards in the world of clean beauty. 

All products are formulated with the safest and ethically sourced colorants, ensuring it is free of toxic FD&C, Lakes, and Carmines while delivering the safest formulations for you and the earth.

Sabreena Cosmetics is particular about animal protection and ensures that their formulations are devoid of any ingredients sourced from animals, animal by-products, or tested on animals.

They take a sustainable approach to business by packaging all their products in recyclable components and using reusable luxury pouches for future storage to minimize their environmental impact and waste.

Sabreen Cosmetics products are Leaping Bunny Certified, PETA-Certified and Good Face Project Approved. 


Sisterhood Teamwork 

The Mustafa sisters have a clear division of labor that ensures strategic management and smooth operations in Sabreena Cosmetics. 

As CEO, Saliah handles the daily management decisions and execution of the brand’s short and long-term goals. She also puts her research and development skills into developing and curating their best-selling products. 

Kareemah is the COO who manages the company’s marketing, PR, and business development initiatives and utilizes her creative and marketing skills to develop unique concepts to help the company gain more brand awareness. 

As CCO, Najiyyah uses her knowledge of fashion, consumer trends, and beauty to keep the brand up to date on the changing beauty landscape, as well as her logistics and supply chain expertise to ensure that production and inventory run smoothly.

Cancer Collaboration

Sabreen Cosmetics collaborates with the Ora Lee Smith Cancer Research Foundation to raise awareness and charitable donations for cancer-related research and treatments. Dr. Hadiyah-Nicole Green founded the Ora Lee Smith Cancer Research Foundation, an all-volunteer-run non-profit organization, to raise funds to translate her cancer treatments from the laboratory to humans.

Sabreen Cosmetics is a beauty brand that aims to inspire women to live on their own terms and be unapologetically themselves. They strive to create a world where you can defy the boundaries others expect you to follow. They encourage women to be ambitious dreamers, determined to live a life of opulence and to permit themselves to be free.

Encased in recyclable and sustainable packaging, Sabreena Cosmetics curates luxury, elegance, and wellness and helps women of color access luxurious, safe products with nuance. For more information about their products and services, visit their website at https://sabreencosmetics.com/


Small businesses are ensuring a business operation with animal protection and sustainability as its core. To read more about these businesses and their initiatives, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.

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