We recently had the pleasure of connecting with Laura Donaldson, Head of Marketing, Mobile at Samsung Electronics Canada, to gain insights into their latest product launch. With a wealth of experience leading innovative campaigns and elevating Samsung’s brand presence in Canada, Laura shares the exciting developments in their foldable lineup and how AI is transforming user experiences.
Interview by Maheen Bari
Laura Donaldson is the Head of Mobile Marketing at Samsung Electronics Canada, where she leads strategic efforts to engage Gen Z and Gen Alpha audiences. Known for her rare blend of media expertise, consumer insight, and marketing strategy, Laura has earned strong industry endorsements for her ability to translate data into compelling brand narratives.
She began her career at Samsung in 2013, later holding strategic roles at Bell Media and Mindshare, where she specialized in marketing sciences. Returning to Samsung in 2021, she was named head of mobile marketing in 2023.
Laura is praised for her instinct for emerging trends and her ability to distill complex insights into actionable strategies. Her work has helped position Samsung as a cultural leader through storytelling, partnerships, and experiential campaigns. Widely regarded as a future industry leader, Laura continues to shape the brand’s presence in Canada’s evolving digital and mobile landscape.
Laura, thank you for joining us. Can you tell us more about what Samsung has recently launched in Canada?
We’re thrilled to introduce two new products in our foldable lineup: the Galaxy Z Fold7 and the Galaxy Z Flip7. Along with some new wearables: the Galaxy Watch8 and Galaxy Watch8 Classic. These are the thinnest and slimmest foldables we’ve brought to market yet, and we’re continuing to push the boundaries of innovation in mobile and wearables.
What are the standout features of the Galaxy Z Fold7?
The Galaxy Z Fold7 brings an ultra-premium experience to the foldable segment. It now features a 200-megapixel camera, offering stunning clarity. We’ve also made significant optimizations in how apps work on the larger, expansive screen—especially to support our Galaxy AI and Gemini Live technologies.
How does AI enhance the user experience in these new foldables?
Our integration of Galaxy AI and Gemini Live ensures users get the intelligent and intuitive performance they expect—similar to what they’d find in a traditional bar type smartphone, now optimized for this unique form factor.
Any final thoughts on what this launch means for Canadian consumers?
This launch is about redefining what’s possible with mobile devices—blending innovation, creativity, and usability. We’re excited to see how Canadians embrace these new experiences.
Disclaimer:
The views and opinions expressed in this interview are those of the interviewee and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine. The content provided is for informational purposes only and should not be construed as professional advice. CanadianSME is not responsible for any actions taken based on the information provided in this interview.
