Tara Bosch, founder, launched SmartSweets in 2016 on a mission to Kick Sugar, Keep Candy. Today, SmartSweets has kicked over 5.8 billion grams of sugar out of traditional candy since its launch and can be found in over 50,000 stores. SmartSweets has reinvented candy by providing the delicious candy you know and love with up to 86%-92% less sugar per 50g than their traditional equivalents. SmartSweets offers a variety of gummy products such as Sweet Fish, Cola Gummies, Gummy Worms and Peach Rings along with hard candy options including Lollipops. The brand just launched its first-ever non-fruit innovation in the US: Caramels. SmartSweets promise remains the same: innovating delicious candy with no artificial sweeteners, added sugar or sugar alcohols. With the brand’s out-of-the-box innovations, recognizable ingredients, and low sugar content, SmartSweets has become one of the most coveted low-sugar candy brands on the market.
Mission to Create a Sweeter World With Less Sugar
- Delicious candy with up to 92% less sugar than traditional candy
- Smartly sweetened with high-quality ingredients: stevia and allulose (US only)
- Delicious candy without the use of artificial sweeteners or sugar alcohols (no erythritol, maltitol, sorbitol, and xylitol)
- No added sugars
To produce its array of delicious low sugar candy offerings, SmartSweets is committed to investigating, testing, and selecting the most cutting-edge, inventive ingredients while kicking as many grams of sugar out of traditional candy per bag as possible.
When compared to a 50 grams’ bag of traditional candy, SmartSweets Sweet Fish contains –
● 3 grams and the other candy contains 37 grams of sugar
● 13 grams of fiber and the other candy contains 0 grams
● 100 calories and the other sweet has 179 calories
● 18 grams net carbs and 32 grams net carbs in the other candy
Their Motto – Kick Sugar, Keep Candy!
- An impact report published by SmartSweets in 2022 states a few stunning figures in reducing excessive sugar consumption. SmartSweets has kicked over 1,354,760,506 grams of sugar out of traditional candy in 2022. On average, an American consumes 17 teaspoons of sugar. According to the American Heart Association, this is 3 times more than the recommended amount. The WHO recommends consuming no more than 5% of your daily calories as sugar. That amounts to approximately 6 tsp (or 25g) of sugar per day for adults with an average BMI.
- With the change of times post Covid pandemic, sugar reduction to maximum levels has been taken up by individuals and families around the world. 73% of adults strive to cut back on or eliminate sugar from their diet in recent times.
- SmartSweets provides delicious candy with less sugar in the most sugar-packed grocery aisle – raising the question as to why 70% of packaged goods contain hidden or excessive sugar – and is committed to tackling excessive sugar consumption one bag at a time.
Innovation in Sweet Creation
- SmartSweets is currently available in 50,000 + stores across North America.
- SmartSweets continuously researches, tests, and chooses innovative ingredients to create delicious candy you know and love with 86%-92% less sugar per 50g than traditional candy.
- Launching an innovative company and developing such a brilliant idea at a young age like Tara’s seems a little impossible, but keep in mind she did not have the life of a typical twenty-year-old. Fueled by her passion to bring this vision to life, she worked around the clock day and night. Tara was prepared to step into the unknown, take risks, and know that there were always more lessons to be learned. With this attitude, Tara was able to actualize SmartSweets being the leader in revolutionizing candy and the global sugar reduction movement, and she encourages others who are passionate about something to do the same!
SmartSweets Hero Products
The brand is known for its variety of sweet and sour products:
- Sweet Fish
- Peach Rings
- Gummy Worms
- Cola Gummies
- Sourmelon Bites™
- Sour Blast Buddies™
- Fruity Gummy Bears
- Caramels
- Red Twists
- Lollipops
- SmartSweets Jolly Gems™
New-age New Vision
- Many types of sugar such as Maltose, Fructose, Isomaltose, Glucose, Sucrose, Galactose, and Lactose are tested to ascertain the sugar reduction in all SmartSweets candy
- SmartSweets promise your favorite traditional candy with no artificial sweeteners, added sugar, or sugar alcohol whatsoever.
- Be a part of SmartSweets’ mission to Kick Sugar, Keep Candy!
Beyond The Sugar: Givebacks
SmartSweets supports a number of initiatives, such as DEI efforts, Women in Leadership, Black Lives Matter, Indigenous Truth & Reconciliation, LGBTQ+ Equity, as well as mental & physical health through internal education programs, volunteer days, meaningful partnerships, and more.
Since the brand’s launch, SmartSweets has been on a mission to Kick Sugar, Keep Candy! This has earned them the recognition of being a finalist in the CanadianSME National Business Awards, 2022, which was held on May 5th, 2023, at the prestigious Metro Toronto Convention Centre. This recognition is a testament to the company’s dedication to its mission of spreading the true joys of delicious, low sugar candy.
SmartSweets candy has no added sugar or artificial sweeteners. This makes all the difference!
To learn more about the company and its services, log onto https://smartsweets.com/
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