Hey there, small business owners.
2024 is just around the corner – and I can’t think of a better time to dive in and explore some of the ever-so-exciting upcoming social media trends.
Video
Video content has been very popular for many years, and it doesn’t seem to be going anywhere. Short-form videos on key platforms like TikTok and Instagram will continue to gain popularity well into 2024.
Both small and large businesses can greatly benefit from investing in engaging and entertaining videos.
Not a fan of TikTok dances? No worries. Whether you’re a TikTok sensation or prefer a more laid-back chat, there’s a video style for you. You can film your products in action, showcase fun behind-the-scenes moments, or just sit down and chit-chat about what makes your business awesome. Just get ready to hit the record button!
Chances are you’re familiar with mainstream platforms like Facebook and Instagram.
But it’s time to think outside the Facebook and Instagram box! There are so many other platforms you can dive into, like Clubhouse, Reddit or Tumblr. You never know what platforms can gain you solid traction unless you try.
See how these hidden gems can skyrocket your social media game and help you connect with your target audience in unique ways.
Social commerce is on the rise, and it’s a game-changer for small business owners and will continue to grow. If you’re a small business owner, don’t be afraid to utilize Instagram shopping, Facebook marketplace or TikTok shops. These tools make it easy to showcase products and services to followers.
Shopping via social media apps is also very convenient – and which, let’s be honest, we all love. Swipe, shop, smile!
Augmented Reality (AR) Marketing
AR is expected to play a pretty significant role in social media marketing in 2024.
From interactive filters to mind-blowing effects, create interactive and immersive experiences for your followers. Imagine virtually trying on makeup or bringing your products to life in your followers’ homes. The possibilities are endless – so get ready to wow your audience and stand out in the world of social media marketing!
Personalization and AI
AI-driven algorithms are becoming more sophisticated, allowing businesses to deliver personalized content to their audience.
Investing in AI tools can help business owners better understand their audience, which in turn can help you create content that delivers a higher ROI. Join the AI wave and watch your engagement soar!
Sustainability
Consumers are becoming more conscious of the environment – and for good reason.
It’s never too late for businesses to amp up their sustainability efforts and social responsibility. Your social media channels are a great place to showcase your efforts and let customers know where your values stand.
Interactive Content
Engagement is key on social media. So, learn the art of sparking conversations, fostering relationships, and making your audience feel truly involved.
How do you increase engagement, you ask? Well, interactive content can help you increase engagement and build a stronger community. Campaigns such as pizza, challenges and polls can help start conversations and foster relationships.
User-Generated Content (UGC)
Encouraging customers to create content showcasing your products or services is a powerful marketing strategy.
UGC can help add authenticity to your brand and be shared on your social media profiles, too. You can create special incentives to motivate your customers to post about your brand. For example, you can offer customers 10% off their next purchase if they post about you and use a specific hashtag. That way, their efforts can easily be tracked.
Conclusion
2024 is shaping up to be a thrilling chapter in the world of social media marketing. Small businesses that embrace these trends will be best positioned for success in the dynamic world of social media. Get ready to level up your social media game and connect with your audience like never before!
Jaclyn Baker – J Baker Media
At J Baker Media, our mission is to leverage the power of social media to grow the customer base and revenues for our clients.
Your company’s online presence has never been more important than it is today.
We stay on top of the ever-changing digital marketing landscape to make sure your business is using the most current and effective methods to attract and engage your target customers.
We do not have a one-size-fits-all approach. There are numerous platforms available in the social media world – and what works best for one business may not necessarily work for another.
That’s why we take the time to learn what is unique about our client’s business to determine the optimal social media program to maximize revenues.
