Tammy Phan had an exciting journey to becoming the successful entrepreneur she is. Tammy, a high school dropout, began her career working in a bubble tea store before transitioning to the banking industry as a teller with the goal of becoming a broker. However, she eventually became the owner of a million-dollar company due to her passion for designer handbags.
Tammy Phan founded Luxe Du Jour in 2016 after identifying an opportunity in the luxury handbag resale market. It is a Canadian-born one-stop online luxury boutique where customers can buy, sell, consign, rent, repair, and accessorize bags. Their corporate office is in Calgary, Alberta, with branches in Vancouver, British Columbia, and three overseas satellite offices in Malaysia, Hong Kong, and Thailand.
Luxe Du Jour has subsections like Luxe Bag Rental and Luxe Bag Spa. Together, the luxury consignment company offers an incredible selection of pre-loved, professionally authenticated designer handbags which can be bought or sold, rented for a short period, or sent to be professionally restored by their in-house experts. Their initiative helps alleviate the fashion industry’s impact on the environment by extending the life of designer bags.
Luxe Du Jour
Tammy realized the potential in the luxury resale market when she noticed a gap in the industry. At the time, the online marketplace for bags was Kijiji and Facebook. Since the platforms weren’t regulated, consumers were prone to scams. Tammy strategized the potential and moved to Instagram to resell the bags owned by her and her friend. She steadily grew the brand, and caught up with the thrifting trend in today’s market. Even when multi-billion dollar brands such as StockX owned the market, Luxe Du Jour put Calgary on the map for luxury resale.
Tammy’s luxury resale company stands out as eco-friendly and unique in a time when ethical and sustainable items are promoted and praised for their effort. Additionally, Luxe Du Jour informs their customers about the dangers of the counterfeit sector and the rise in the number of fraudulent bags on the market.
The journey to successfully launching the business was not easy. Tammy faced many challenges during the initial stages of business when her partners left the business because she lost conviction in the product and when Tammy was scammed, putting her in a difficult spot in life and business. However, these challenges only made her continue to work tirelessly without losing belief in working as a team.
Luxe Du Jour Initiatives and Services
Tammy likes to collaborate and work with many local and small businesses. She had made small social collaborations with Blondie Boutique and The Injectionist. She also hires many small agencies to develop her brands, such as Vog, URBA Media, and Parker PR. Tammy believes there is enough for everyone and wants to contribute to the small business economy to support them. Tammy also has relationships with other local consignments and helps them with their sales and promotion.
Luxe Du Jour provides round-the-clock customer service, and you can expect a response from them within 10 minutes of the query. They consider their customers everything and educate them to avoid being scammed. They conduct awareness through giveaway game shows where they are asked to differentiate between real and fraudulent bags. They provide lenient policies and guarantee every client impeccable customer service.
Luxe Du Jour During the Pandemic
During the pandemic, Luxe Du Jour expanded their staff to 12 and created many jobs in the economy. They are still hiring staff and creating more opportunities. They associate with freelancers and agencies within Calgary to work on aspects of the business and work with local brands for cross-promotion.
When other consignments are going through hard times with sales, Luxe Du Jour recommends these local brands and helps them by connecting with the Luxe Du Jour network of clients and cross-selling. Tammy believes collaboration is more important than competing.
Luxe Du Jour’s Ethical Business
Tammy came from immigrant parents and understood the value of money. She was bullied out of high school, abandoned and scammed. Despite all these setbacks, she established a name for herself, kept faith in her ability, led brand expansion on her own, and decided to expand with a team. She is not an entrepreneur but a leader who leads a team and wants to ensure that everyone in her company is fulfilling their dreams and goals.
Luxe Du Jour takes pride in being a trusted and credible online shop that satisfies customers’ love for luxury handbags. As their CEO constantly innovates and works on bettering the luxury market, the brand is on the right track to progress. Tammy is currently developing an app in partnership with a local Calgary app developer.
A year ago, Tammy was working out of her basement and now owns an office in downtown Calgary with a full staff and aims to create the highest-paid female executive team.
Luxe Du Jour’s goal is to help reduce carbon footprint and spending when purchasing luxury items by promoting selling previously loved bags and giving them a new life. To know more about their products, visit their website at https://luxedujour.ca/.
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