You’ve spent weeks crafting that perfect video for your business. It captures your brand personality, engages potential customers, and drives action. You’re excited to get it in front of as many eyeballs as possible to spread your message. The temptation is to take the easy route and upload it to a free video sharing platform. PAUSE: Think before you do it.
Free video platforms may seem like an easy solution and the word is you can become a trending content provider making tons of money. However, there are lots of hurdles and stipulations that get in the way of that goal. There are many major limitations imposed on content creators that can stunt the growth of your business. For example, on many of these platforms, you can lose control of the ownership over your content. They can demonetize, remove or ban your videos at any time without cause or explanation.
While free options seem appealing, you may have minimum control over how your content is displayed but not on who sees it. Contrary to what you might think, you are at the mercy of these platforms and their algorithms. Algorithms that are designed to generate maximum ad dollars for them. For the most part it is your marketing efforts that are driving viewers to your content. Until you reach predetermined viewer levels set by the “Free posting platform”, no audiences are being driven to you through ads or “You May also likes” unless their business rules are met. If you want your video to have a real impact, continue doing the great social media marketing you are already doing but instead try driving your audiences to your own video business platform. Create your own unique digital storefront on a business platform where people come specifically to see what you have to offer the world.
Take your content to the next level, support your growth, and invest in yourself. Sure, it requires an initial investment of time and resources, which you are already doing, by the way. A customized business platform also allows you to tailor the experience for your audience. Use your brand colors and logo, curate content specific to your niche, and build the features and community your viewers crave. Your platform becomes a natural extension of your brand, where your audience knows they can find the content and conversation they seek. A Video business platform gives you full control over your viewing experience and the monetary benefits.
You pour your heart and soul into creating amazing video content that provides value to your viewers. Why let a third party determine when you can be compensated for your work? You don’t need anyone’s permission to make money from the content you produce.
The secret the big gurus don’t want you to know is that you can monetize immediately using your own video business platform. You set your video rates and get paid, so sell your own ad space and get paid, you determine subscription rates and get paid all on your own platform. No more waiting for viewership minimum to get payment from ads, no more gatekeeping. Just you, your content, and audiences eager to consume your content. If succeeding as a video business is your goal, then build it on a platform that favors your needs. Take control and reap the rewards of owning your video platform. The extra effort will be well worth it. Believe in yourself and bet on your own success. You have nothing to lose and financial freedom to gain. The only real criteria that matters is making content people care about.
