We recently got the chance to speak to Chau Lui, the co-owner of Paris Jewellers, who shared her journey as an immigrant entrepreneur, her fascination for jewellery, her thoughts on the upcoming launch of the first Lab-Created Diamond Collection by Paris Jewellers, the options that Paris Jewellers has for customers when selecting their dream piece in terms of diamond size, colour, clarity, and budget, the similarities between lab-grown and mined diamonds, followed by her company’s initiative of planting a tree for each item sold in view of the recent forest fires in British Columbia.
Chau Lui is the co-owner of Paris Jewellers, a Canadian -Vietnamese sister-owned luxury jewelry brand, which focuses on celebrating customer’s stories through jewelry, community partnerships, and supporting women.
Supporting communities is one of Paris Jewellers’ core values and during the last few years, we have raised over half a million dollars for women and children focused charities.
Chau has had the honor to create engagement rings for 3x Emmy Award Winner Derek Hough, To All The Boys I’ve Loved Before, actress Lana Condor as well as Bachelorette/DWTS S29 Winner Kaitlyn Bristowe.
Chau is on the Board of Directors for The Canadian Jewellers Association, highlighted on Top 40 Under 40 lists, Global’s Women of Vision and was a featured speaker at the Women + Wealth Gala as well as MOMFest.
Paris Jewellers has been featured in People, The Knot, BRIDES, Popsugar, GMA, etalk, Entertainment Tonight and The Tonight Show Starring Jimmy Fallon.
How has your immigration from Vietnam to Canada been? Can you tell us a bit about your fascination with jewelry?
We grew up very blessed to live in Canada, and we had a great example of hard work, grace and gratitude from our mother. Early on in our jewelry business we would watch our mom interact with customers, and see her connect with customers to find that perfect piece! We love jewelry and the way that it makes us feel every single time we put it on, but what we love most, is how we hold moments and memories close with pieces of jewelry.
What are your thoughts on the upcoming launch of the first Lab-Created Diamond Collection by Paris jewellers?
As a family owned business, we have always made every effort to listen to our teams (which we consider family) and our customers. Providing a Lab-Created collection is something we are so passionate about because our customers and teams are passionate about it. It is a product that customers want – and it’s important for us to have that selection available for our customers.
How does Paris Jewellers ensure that customers have options when selecting their dream piece in terms of diamond size, colour, clarity, and budget?
We are so excited to provide our customers with more options for their dream piece. Having a lab-created collection allows our customers a choice in selecting a piece with a higher carat weight, color and clarity at a lower price point than mined diamonds. We proudly offer both options, and believe that whether lab-created or mined, it’s the customer’s choice to find something perfect for them.
In what ways are lab-grown and mined diamonds equivalent? And what do the bridal and fine jewelry collections offer diamond lovers?
Lab-created diamonds are identical to mined diamonds in their composition; they have the exact physical, chemical and optical properties meaning that they have the same hardness and durability. Mined diamonds are crystallized under enormous pressure and at very high temperatures from the earth’s mantle while these conditions are replicated in a laboratory for lab-created diamonds. Diamonds in our Lab-Created Diamond Collection are created from the high-pressure high-temperature (HPHT) method and grow most similarly to a mined diamond. Graded by the same standards known as the 4Cs (carat, cut, clarity and colour); our diamonds feature a clarity and color grade of VS2-HI (bridal collection) and SI1-HI (fine jewelry collection)
The bridal collection features nine engagement rings and three matching wedding bands. The fine jewelry collection features seven styles including two pendants, three pairs of earrings and two tennis bracelets. Each piece comes with an IGI certificate including the diamonds unique laser inscription.
What obstacles did you encounter as a female entrepreneur in the business industry? What assisted you in overcoming these obstacles?
Some obstacles early on were not seeing a lot of women in our jewelry industry. But I had our mom as an example. And our family. We learned that through experiences and challenges, that our belief in ourselves had to be so much bigger than anyone’s opinion of us.
In view of the recent forest fires in British Columbia, what would you like to say about your company’s initiative of planting a tree for each item sold?
We care deeply about British Columbia, we have five stores in this wonderful province and over 40 employees here. This is our small way of giving back to a community that we are so proud to be a part of.