Thoughts On Business Leadership By Nicholas Reichenbach

Small Business Canada

Nicholas Reichenbach – Founder and CEO of Flow Alkaline Spring Water

A seasoned executive & serial start-up, investor and consumer product entrepreneur, Nicholas has built a robust track record, founding, creating and building multiple businesses in the consumer goods, social media, internet/mobile technology, entertainment and hospitality space; Flow ( a socially responsible water company), Mindfull INC (an organic Food & Beverage company), Rabbit (a leading social video chat platform venture-backed by Google Ventures, CrunchFund and other leading VCs), GuestDriven (a leading start-up in hospitality/hotel SaaS with clients such as Thompson, Hyatt & Intercontinental), Magmic Games (Voted top 10 mobile social game & app publisher having produced over 300 games from Guitar Hero mobile to NewYork Times Crosswords) and Bplay( One of the largest mobile smart phone direct-to-consumer mobile content storefront that powered At&t, Verizon (Alltel), U.S. Cellular, Rogers Wireless and R.I.M Blackberrys, worldwide).

Earlier in his career, Nicholas produced music concerts across North America, founded one of the first ringtone publishing companies and invested and co-founded numerous startup’s in disruptive new media & mobile technologies in US, UK, Sweden and Canada.

Specialties: Corporate development, consumer goods, user acquisition & monetization, media , social media, cross-platform product development, distribution deals, content partnerships, licensing deals, digital content distribution, SaaS, start-up companies, entrepreneurial venture development , venture capital financing, M&A, gaming, social mobile games, hospitality, digital music and mobile applications publishing

What is your definition of leadership?

From a business standpoint, I follow the triple bottom line theory; people, planet and profit. A commitment to focus on your employees, consumers and the environment is just as important as focusing on profits. It’s also important to lead by example and to provide guidance, being there for your employees and showing up is essential to a business’s success.

What are the most important values and ethics you demonstrate as a leader?

Constant and mindful positivity is important. Focusing on mindful positivity for both the community and society is an essential part of being a leader. From a brand perspective, Flow was developed in 2015 after seeing so much plastic waste at an art festival in Nevada – we created the brand with a focus on sustainable packaging and ethical sourcing practices, which encompasses our brand’s values and ethics.

How do you encourage the development of your employees?

How I work as a leader is to motivate the team through success, lead by example, treat my staff the way I would like to be treated and also provide a forum for the team to keep engaged.

What is your advice to Canadian business owners during the COVID-19 Pandemic?

Businesses need to react. Focus on building a positive work environment, make a smart and fast decision and keep their staff motivated and happy. It’s an immediate view that needs to be taken – no long-term strategy; a 90-day, instant, quick impact decision. Unconventional thinking is essential right now for business owners.

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