In this exclusive CanadianSME Small Business Magazine interview, Benjamin Grenier, Founder of PullinParking Stationnement Inc., shares how he is transforming the way Canadians find and monetize parking spaces. At just 23, Benjamin has grown PullinParking from an idea into a rapidly expanding platform, partnering with hundreds of property owners across multiple provinces.
Currently pursuing a Bachelor’s degree in Finance and Marketing at Concordia University’s John Molson School of Business, Benjamin combines his academic background with hands-on entrepreneurship to tackle an everyday urban challenge. Through PullinParking, he is turning underused parking spaces into revenue-generating assets while making parking more accessible, convenient, and sustainable for Canadians.
For readers who are new to your story, what inspired you to start PullinParking, and what problem are you trying to solve in the parking and real estate space—both for property owners and for drivers who just need a convenient spot?
PullinParking was born from a simple but frustrating problem: finding parking shouldn’t be so difficult when thousands of private spaces sit empty every day. I realized there was a huge disconnect between property owners with underutilized parking and drivers wasting time searching for a spot.
Our goal is to bridge that gap by creating a marketplace where property owners can effortlessly earn passive income from unused parking spaces, while drivers gain access to affordable, convenient parking wherever they need it. By unlocking existing parking infrastructure instead of building more, we’re also helping make cities more efficient and sustainable.
PullinParking connects underused residential, commercial, and vacant spaces with people looking for flexible parking, all through a digital marketplace. In practical terms, how does the platform work for owners and drivers day to day, and what makes it different from traditional parking solutions or simply renting a spot the old‑fashioned way?
PullinParking makes parking as simple as booking a hotel or ordering a ride. Property owners can list their residential, commercial, or vacant parking spaces in just a few minutes, set their availability and pricing, and start earning passive income whenever their space is booked. Drivers can search for parking based on location, date, time, and vehicle type, then reserve and pay securely through the platform before they arrive.
What sets PullinParking apart is the flexibility and convenience. Unlike traditional parking, we’re unlocking thousands of underused private spaces that would otherwise sit empty. We also support a wide range of parking needs, from hourly and monthly parking to EV charging, oversized vehicle and truck parking. Everything, from discovery and booking to payment and management, is handled digitally, making the experience seamless for both property owners and drivers.
You’ve pitched this idea to seasoned property managers and investment boards despite being only 23, and you’ve described the shift from skepticism to “how fast can we test this?” What has been the biggest challenge so far in building the platform, and how have you handled those moments where you’re effectively asking an entire industry to rethink “routine” parking?
One of the biggest challenges has been changing the perception of parking. For many property owners and management companies, parking has always been viewed as a fixed amenity rather than an asset that can generate revenue. Introducing a new way of thinking naturally comes with skepticism.
Being 23, I knew I had to let preparation and execution speak louder than my age. Every meeting was backed by research, data, and a clear understanding of the industry’s challenges. As we began partnering with property owners and demonstrating real results, the conversations shifted from questioning whether the idea could work to exploring how quickly it could be implemented.
That experience has reinforced an important lesson: innovation isn’t just about building great technology—it’s about earning trust. Once people see that a solution is simple, hands-off, and creates value for everyone involved, they’re much more willing to embrace change.
At its core, PullinParking turns idle parking into revenue and helps optimize existing infrastructure instead of building more lots. How do you see the role of underutilized assets—like empty spaces—evolving in today’s economic environment, and in what ways does your model contribute to sustainability and better urban resource management?
Underutilized assets are becoming more valuable as cities grow and space becomes more constrained. Instead of building more infrastructure, the opportunity lies in optimizing what already exists.
PullinParking helps unlock this value by turning empty parking spaces into usable, revenue-generating assets through a digital marketplace. This improves efficiency for property owners while giving drivers more access to convenient parking.
On a broader level, this shift supports sustainability by reducing the need for new parking construction and helping limit traffic caused by drivers searching for spots. It’s a simple idea: better use of existing space leads to better cities.
You’re growing beyond Montreal, adding EV charging, truck and commercial vehicle parking, and other specialized categories while still studying finance at John Molson. What has your experience been as a young entrepreneur building a tech‑enabled real estate platform, and where do you see the biggest growth opportunities for PullinParking over the next few years?
Building PullinParking while studying finance at John Molson has been a constant balance between theory and real-world execution. It’s pushed me to learn quickly, make decisions under pressure, and earn credibility in a traditionally conservative industry by focusing on results and partnerships.
The biggest growth opportunities ahead are in expanding across provinces and moving into specialized categories like EV charging, truck and commercial vehicle parking, and deeper integration with property management systems. Long term, the goal is to turn PullinParking into a broader platform for optimizing underused urban infrastructure.
Disclaimer:
The views and opinions expressed in this interview are those of the interviewee and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine. Our platform is dedicated to fostering dialogue and sharing insights that inspire and empower small and medium-sized businesses across Canada.
