Viral Nation: Creating the Unconventional Through Innovation

Small Business Canada

Viral Nation creates the unconventional with their passion for enabling the entire world to seize the power of social.

A Global Company

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. They are a social innovation company that uses integrated solutions that coordinate strategy, talent, media, and technology to fuel the social ecosystem.

Viral Nation includes a full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and a software division, VN Tech.

With its diverse and multidisciplinary team, viral Nation, the global leader in influencer marketing, doesn’t just seize opportunities; but creates them. Their team of talents fuel growth for the world’s leading brands, including Anheuser-Busch, The Coca-Cola Company, Disney, Hasbro, Oculus, Tencent, Tim Hortons, TJX, Uber, and Vivid Seats.

Viral Nation is built on the core values of Innovation, Connection and Drive, from launching the first influencer talent agency in 2014 to powering today’s creator economy with industry-leading technologies.

Viral Nation believes in building for the next than now by pushing boundaries with purpose, with a strategy-first approach, using hard data over soft metrics and elevating brand experiences through authentic life experiences.

Viral Nation is a global ​​AI-powered​ service and technology that offer services in the following areas. 

Marketing services

  • Influencer marketing

Data-driven creator campaigns that drive measurable growth

  • Paid & performance media

Integrated strategies that maximize your media spend

  • Creative services & content marketing

Full-service content creation, distribution, and monetization

  • Blockchain / Web3

Web3, crypto asset, and NFT services for brands and creators

Talent Services

  • Influencer talent agency

Full-service creator management and brand partnerships

  • Athlete talent agency

Unbeatable sports marketing and media for athletes and brands

Platform & tech

  • Influsoft

End-to-end campaign and talent management platform

  • VN Secure

Social media profile history analysis and monitoring

The Entreprenuerial Minds

Joe Gagliese and Mat Micheli are the Co-Founders and co-CEOs of Viral Nation.  

Joe is a born entrepreneur who started his first endeavor when he was 12 years old, selling recycled paintballs. Later, his love of technology and passion for bringing ideas to life inspired him to team up with his friend from high school, Mat. Together, they founded several companies, including Viral Nation, in 2014.

He spearheaded the company’s transition from a leading influencer marketing agency to a global digital and social innovation organization. He is a recognized expert in influencer marketing and social technologies. Joe is regularly cited in the New York Times, Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, and Inc.

Joe is committed to fostering success in his larger community along with his business. In addition, as the first Entrepreneur in Residence at the University of Toronto, he mentors aspiring business leaders and teaches marketing courses at Ryerson University. 

Mat Micheli has been a serial entrepreneur since childhood. His entrepreneurial journey began by selling smartphone cases from his backpack in high school, later leading to the founding of Viral Nation in 2014 with Joe Gagliese. In his role as the co-CEO of Viral Nation, Mat manages the company’s global operations, finance, and technology functions.

He provides insight to media companies like Sportico and is a specialist in athlete influencer marketing and social technologies. He has also been featured in Business Insider, Forbes, and Vox.

In addition, Mat participates in events and conferences that assist various entrepreneurial communities, such as the Rotman Commerce Women in Business (RCWIB) Women’s Leadership Symposium.

Joe Gagliese and Mat Micheli are the recipients of the 2019 EY Young Entrepreneur of the Year award.

Viral Nation believes in putting its client’s success at the heart of everything they do. For more information, visit their website at

Small businesses must explore the opportunities of digital and influencer marketing for their growth. To read more about these organizations and possibilities, subscribe to CanadianSME Small Business Magazine For the latest updates, visit our Twitter page at @canadian_sme.

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