Webtmize: A Montreal Digital Marketing Agency Built by Someone Who Was the Client First

Founded in 2015 by a computer science graduate who ran search and display marketing inside Quebec e-commerce companies, Webtmize now fields more than twenty specialists across paid media, SEO, web development and data.

From Inside the Client to Running the Agency

Webtmize is a digital marketing agency in Montreal, operating under the Quebec corporate entity behind the brand and working bilingually in English and French. Because the team works natively in both languages, it can run campaigns, SEO and content for Quebec’s French-speaking market and for English Canada without handing the work off to a translator. From its Montreal base, the agency works with clients across Canada and internationally.

Webtmize is also a Google Premier Partner. Google gives that status to a small share of agencies in its Partners program each year, based on ad spend, campaign performance and client growth.

Its founder’s path is the most useful part of the story. Abdo Mazloum, a computer science graduate, began as a search engine optimisation specialist at the Montreal fashion e-commerce company SSENSE, moved into display marketing management at Beyond the Rack, and then served as a vice president before founding the agency in 2015.

That sequence matters commercially. An agency founder who spent years as the in-house marketer knows what it is like to receive an agency report that does not answer the question the business actually has, and to defend an agency invoice to a chief financial officer. Agencies founded by people who have only ever worked in agencies frequently do not.

The firm now leads more than twenty specialists across paid media, search optimisation, creative design and web development.

Four Capabilities Rather Than a Menu

The practice organises into four areas, and the grouping is more considered than most agency service lists.

Performance marketing covers paid search, paid social and programmatic media buying. Organic marketing covers search optimisation, email, and what the firm labels AI and generative engine optimisation. That work covers how businesses show up in AI-generated answers on ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot, and not only in traditional search results. Web services cover development, Shopify builds and integration work. Data and intelligence covers analytics, data science, and reporting automation.

The fourth group is the one that distinguishes a technical agency from a creative one. Data science and reporting automation are not marketing services in the conventional sense; they are the infrastructure that determines whether marketing can be evaluated at all. An agency willing to build that is agreeing to be measured.

“A great many businesses optimise campaigns against numbers that were wrong from the day they were installed.”

The inclusion of generative engine optimisation as a named service reflects a shift several firms in this batch are responding to, as buyers increasingly receive a synthesised answer rather than a list of links. For a brand, that means being cited or recommended inside AI answers on ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews and AI Mode now matters alongside ranking in the blue links. It is a big part of why Webtmize treats GEO as its own discipline instead of an add-on to SEO.

Giving Tools Away

The agency publishes several free tools, including a return on advertising spend and profit calculator, a keyword merger, and Pulse, a Google Analytics 4 audit and data quality dashboard.

That last one is genuinely useful and unusually candid for an agency to publish. Analytics implementations are frequently broken in ways nobody notices, with duplicated events, missing conversions or misconfigured filters quietly corrupting the numbers a business makes decisions on. A tool that audits data quality invites prospective clients to discover their own measurement is unreliable, which is a more persuasive argument for hiring an agency than any case study.

For readers, the point stands independent of this firm: before spending more on advertising, confirm that what you already measure is accurate. A great many businesses optimise campaigns against numbers that were wrong from the day they were installed.

The newest addition is AdSpec, a free paid media and PPC specification tool the agency launched recently, which brings the same give-it-away approach to the advertising side of the business.

A Team Built Deliberately

The agency publishes figures on its own composition, reporting that half its team are women, with more than fifteen nationalities represented and more than thirteen languages spoken.

In Montreal that is partly a reflection of the city, but it is also a commercial asset for an agency serving clients across languages and markets, and it is the kind of statistic a firm only publishes if it holds up.

Its stated values are integrity, trust and care, and its vision emphasises that small accomplishments lead to larger wins over time. That is a modest framing in an industry given to bolder claims, and it sits consistently with an agency whose founder built his career on incremental optimisation.

Contact
Website: webtmize.com
Address: 282 Rue Saint-Zotique Ouest, Montreal, Quebec H2V 1A3
Email: info@webtmize.com

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