DecisioningIT Pioneers in Automotive Financing Solutions

Small Business Canada

DecisioningIT stands at the forefront of automotive financing, blending artificial intelligence with human insights to reshape the way consumers secure financing. Through their key solutions—The Lucy Credit Decisioning Platform and the Consumer Application Widget, known as “SAM”—DecisioningIT is solidifying its position as a leader in the automotive lending space.

Lucy and SAM: Innovations for the Modern Dealership

The Lucy Credit Decisioning Platform, born from an understanding of dealership challenges, has been designed by dealers for their peers. This standalone platform covers the spectrum from customer acquisition to credit pre-qualification, backed by superior customer service. Integrating AI with human data, Lucy strives to enhance client approval rates, targeting an impressive 85%.


In parallel, SAM, the Consumer Application Widget, enhances the website experience for users. With its cutting-edge AI loan-matching system, SAM consistently achieves an approval rate of 85% across various financial profiles. More than just an approval tool, SAM sends pre-qualified leads to dealerships with unique guidance on structuring deals with lenders for optimal approvals and incentives—making it a standout solution in the Canadian market. Its seamless integration makes it a preferred choice for dealerships looking to upgrade their financing operations.

Lucy & SAM: Independent Tools with Synergistic Potential

While both Lucy and SAM are crafted to function autonomously, their combined use can supercharge a dealership’s financing operations. Each brings distinct advantages to the table, and together, they create a streamlined, efficient financing journey for both dealerships and consumers.

DecisioningIT’s commitment to innovation and industry leadership has earned them a spot as finalists at the CanadianSME National Business Awards, 2022, held at the Metro Toronto Convention Centre on May 5th, 2023.

For more information on DecisioningIT’s transformative automotive financing solutions, visit: https://www.decisioning.it

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