DOUBL, co-founded by best friends Bryn and Jess, is changing how women experience bras. Driven by a mission to educate women to accept their bodies, DOUBL rejects standard sizing in favour of a revolutionary approach to designing bras that fit correctly, regardless of shape or stage of life. With Canadian-designed solutions, the brand is committed to making women feel confident and supported every day.
DOUBL’s personalized bra-making process, which employs cutting-edge technology, is central to the company’s innovation. Each bra is custom-made using 3D smartphone scanning and powerful AI pattern-making software to match the wearer’s exact measurements and curves. Every piece, from the straps to the cups, provides comfort and support. This perfect personalization ensures that no sacrifices are required, as each bra seems custom-made—which it is.
DOUBL’s commitment to excellence extends to the materials it uses. The brand employs silky, lightweight, antibacterial, sweat-wicking, and incredibly soft fabrics. These fabrics not only provide outstanding comfort but also keep wearers cool and dry, resulting in a barely-there experience. This careful approach to design and materials enables women to successfully navigate all periods of life, from physical changes to changing support requirements.
The measurement procedure is easy to use and straightforward. Customers can complete an at-home scan in less than a minute using only a smartphone and clear audio and visual instructions. This smooth approach eliminates the hassles of traditional bra buying and delivers customized solutions to each woman’s home.
DOUBL is changing how women feel about themselves in bras, not just reinventing them. The brand is building a future where every woman can boldly embrace her particular beauty by prioritizing comfort and originality.
To learn how MyDoubl products put quality and everlasting comfort first, visit mydoubl.com.
Your support is crucial in our mission to foster a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Your role in staying updated is integral to our shared mission. Follow our handle @canadian_sme on X to remain updated on all business trends and developments.
