In the heart of Victoria, British Columbia, Eleven Speed Coffee stands as a unique fusion of cycling passion and artisanal coffee roasting. Founded by a seasoned coffee professional with nearly two decades of experience, this micro-roastery is more than just a place to get your caffeine fix—it’s a community hub for cyclists and coffee enthusiasts alike.
A Roastery Born from Dual Passions
Established in 2017, Eleven Speed Coffee was born from the founder’s desire to merge two loves: cycling and coffee. The name “Eleven Speed” pays homage to the eleven-cog cassette found on modern bicycles, symbolizing the brand’s commitment to going one step beyond the ordinary.
Small-Batch Roasting with a Personal Touch
Operating out of a garage in Victoria, Eleven Speed Coffee roasts specialty-grade beans in small batches daily. Each roast is meticulously crafted to highlight the unique characteristics of its origin, ensuring a high-quality cup every time. The beans are sourced primarily from small-scale cooperatives and single-plot farmers, emphasizing quality and traceability.
Cycling Community at Its Core
Eleven Speed Coffee isn’t just inspired by cycling; it’s deeply embedded in the local cycling scene. The founder actively participates in and supports various cycling events, including the Cross on the Rock cyclocross series and the Scotch CX weekly mixed-surface group rides. By providing coffee prizes and support to both amateur and professional cyclists, the brand fosters a strong sense of community among riders.
Eco-Friendly Deliveries and Local Engagement
In its early days, Eleven Speed Coffee made a name for itself by delivering freshly roasted beans by bicycle—a practice that continues today, reflecting the brand’s commitment to sustainability and local engagement. This eco-friendly approach not only reduces the company’s carbon footprint but also strengthens its ties to the community.
Beyond the Beans: A Lifestyle Brewed for Adventure
Eleven Speed Coffee doesn’t stop at roasting—it curates a complete lifestyle experience tailored for the cycling and outdoor adventure community. Their online store features branded merchandise, including cycling caps, mugs, and apparel, that reflect the spirit of the road. Seasonal blends, like the popular “Winter Grind,” offer unique tasting profiles tied to the riding calendar, while their social media showcases rider stories, scenic routes, and behind-the-scenes roasting content. It’s a brand that invites you to ride, refuel, and repeat—blending performance, personality, and passion in every detail.
Whether you’re a seasoned cyclist or a casual coffee drinker, Eleven Speed Coffee offers a unique experience that celebrates the synergy between two beloved pastimes. To learn more about their offerings or to join one of their community rides, visit elevenspeedcoffee.ca.
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