In our rapidly evolving digital landscape, the integration of artificial intelligence (AI) has become a game-changer across various industries.
Technology and digital marketing, in particular, stand at the forefront of this revolution, where AI is actively reshaping how we approach teaching and learning in these fields.
To shed light on this transformative phenomenon, I reached out to three industry experts who have been on the frontline of education and innovation: Devin Golets, founder and CEO of Tailwind—a student wellness organization focusing on proactive support during the transition to post-secondary education; Cameron Martel, digital marketer, content creator, and entrepreneur; and Jason Serafica, SEO instructor at Jelly Academy.
Let’s jump into their insights and explore how AI might influence the way we teach tech and digital marketing, paving the way for a new era of learning and proficiency.
Devin Golets, Founder, Tailwind
Startups often rely on fractional support and part-time contracts, especially for things like marketing… AI has not only changed the world of tech and marketing, but it has also changed how startups may approach their hiring needs,” Golets said.
For instance, do we need to hire someone to write our website and marketing copy? Or do we need to hire someone who understands how to leverage AI really well to improve their marketing work and produce more for less? For example, a smart marketer today may leverage a tool like Chat GPT to produce content for their clients 3-5x faster, because they know how to harness AI for their work….You can map out a content-marketing campaign for an entire year, and do that in an hour by using ChatGPT.
At the end of the day, we’re already making different hiring decisions based on talent’s ability to use AI, so it goes without saying that AI needs to be welcomed into the classroom, not shunned. If you’re teaching or learning about tech or digital marketing, you have to know everything about the changing landscape of AI so that you can leverage it, not be replaced by it.
Cameron Martel, Managing Partner, Monochrome Marketing
How technology and marketing education will change is an interesting question. I find that the best marketers are people that have that creative itch and love to leverage tools and technology to help them do things,” Martel said.
Right now, AI is a force multiplier. It isn’t a replacement for a competent problem solver; it allows people to do more. Teaching to use these tools effectively is less about the technology, and more about problem solving using technology.
Jason Serafica, SEO Instructor, Jelly Academy
There are a lot of exciting things happening in AI right now, especially in digital marketing. AI enables us to be efficient and expand our capabilities. As an SEO instructor, I’ve witnessed a remarkable and positive response from students regarding the influence of AI in their experiences,” Serafica said.
We are very fortunate to have a range of SEO tools that leverage the power of AI, making the learning experience not only engaging but also highly practical. These tools empower students to acquire practical knowledge about the industry, equipping them with the skills and expertise necessary for future success.
It is safe to say that it looks like the future of tech and digital marketing education is poised to be shaped by the ever-evolving presence of AI. By harnessing its power, educators can equip learners with the skills and expertise they need to succeed, while learners can embrace AI as a valuable tool to enhance their problem-solving abilities and advance their careers. If we approach AI prudence, it appears we have the potential to create a win-win scenario.
As we continue on this journey, I hope we can remain open to the possibilities AI offers and foster a learning environment that encourages innovation and adaptability, allowing us to navigate this transformative era and emerge stronger than ever before.
For now, we will just have to wait and see…
Darian Kovacs is the Indigenous founder of B-Corp certified Vancouver based company Jelly Digital Marketing & PR & digital marketing school Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity. He is the host of the podcast Marketing News Canada. Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour and read in his free time.
