GoDaddy Professional Email Helps Your Small Business Look More Professional

Build trust and grow your business by using a professional email address to connect with your customers 

There’s a type of digital activity that continues to be on the rise – and it’s not what you might think it is. 

According to Statistics Canada, nearly 9 in 10 Canadians over the age of 15 said they used email in the past three months during a 2021 poll, making it the top digital activity in the country. With Canadians spending an average of 17 hours a week on their emails, your business deserves nothing less than a professionally branded email address, ideally, that matches the name of your business. With Microsoft 365 from GoDaddy, small business owners can look professional in any inbox, and put their best foot forward with a professional email address that matches their domain name and business name.

Beyond the cohesion of a matching email address to web address, a professional email has many benefits for a business and its customers. According to GoDaddy research, customers are nine times more likely to choose a business with a professional email address than one without. While “free” is an alluring prospect for entrepreneurs looking to cut costs, businesses leave too much potential untapped when they choose a free address over a professional one.

Going pro with Microsoft 365 from GoDaddy can help businesses get more out of their communications. Here are some of the top benefits of having a professional email:

Trust

During an era defined by choice, entrepreneurs need to build trust, a quality that is more vital than ever in a crowded online marketplace, and increased privacy concerns. For businesses, one of the building blocks of trust is a seamless brand experience, whether it’s from one franchise location to another, or from the website to the email address. Professional emails inspire more confidence in your business by the reader and can save them time from having to verify whether the message should be flagged as spam.

Support

With a professional email account from GoDaddy, a business has access to an entire suite of advanced support, from world-class data security and spam filtering to on-demand IT assistance. Microsoft 365 from GoDaddy provides a more secure digital experience than other non-professional options, as well as additional solutions to solve issues quickly. It’s like having a personal “IT person” on call. With GoDaddy, business don’t need to know about SMTP relays or MX records and can tap into outside expertise whenever they need.

Access

The suite of offerings that come with professional email services can provide businesses with advanced access to consumers that they wouldn’t get with personal email addresses. Email marketing has become increasingly powerful in recent years, but that rise in influence has also led to more skeptical consumers who delete questionable emails without a second thought. With GoDaddy, who also offers a Digital Marketing Suite to create and manage communications online, businesses with professional emails can gain better access and achieve greater results through strategies like a business newsletter. 

Harmony

As businesses grow, operations can get increasingly more complicated. You hire staff, manage increased demand, and the paperwork gets more challenging to manage. Utilizing one-stop-shop solutions like GoDaddy can help make those growing pains easier to manage. 

For popular tech guru Marc Saltzman, Microsoft 365 made his GoDaddy website more powerful than ever. “As a long-time GoDaddy customer, you can imagine how delighted I was to learn that I didn’t have to set up a separate account with Microsoft to get Microsoft 365,” he wrote on a GoDaddy blog. “Getting it from GoDaddy, where my website and domains are hosted, simplifies my accounting.”

Why trivialize your business with a personal email address, when you can amplify your business instead with a professional email address building credibility and trust with your customers. 

To learn more about Microsoft 365 from GoDaddy, visit godaddy.ca.

CanadianSME

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