In an exclusive interview with CanadianSME Small Business Magazine, Sahil Sachdeva, the acclaimed “PR KING” and founder of Level Up PR and Leadful, shares his insights on building powerful personal brands, securing high-profile media coverage, and turning visibility into business success. From working with global leaders like Robert Kiyosaki and Aman Gupta to helping entrepreneurs dominate their industries through PR and lead generation, Sahil has redefined what it means to stand out in today’s competitive market. In this conversation, he discusses the key strategies behind personal branding, the challenges of scaling a PR agency, and why attention is the new currency for business owners. Whether you’re an SME looking to accelerate your growth or a startup founder aiming to establish authority, Sahil’s expert advice will help you navigate the ever-evolving world of PR and brand positioning.
I’m Sahil Sachdeva, renowned as the “PR KING” for the Top 1% of Entrepreneurs and the serial entrepreneur behind Level Up PR and Leadful. With international awards under my belt, I’ve become a go-to person in the world of PR, mastering the craft like no other. My expertise shines through in securing prime press coverage, dominating high-profile podcast interviews, and making impactful TV appearances.
Having had the honor of collaborating with global powerhouses like Robert Kiyosaki, Samuel Leeds, Mario Nawfal, and Aman Gupta, I’ve earned a reputation as the go-to PR professional for the elite. I’m committed to helping you craft a personal brand that not only captivates and attracts new clients but also builds trust and credibility and accelerates profit growth. Beyond traditional PR, public speaking has become a vital part of my journey. From delivering talks for Fortune 500 companies to addressing graduates and industry audiences, I’m passionate about connecting with people directly. Featured on podcasts like Sahil Khanna, I’m now expanding my reach through my own podcast, Level Up with Sahil Sachdeva, where I connect with top entrepreneurs and influential personalities to inspire and elevate listeners on their own paths to success.
As the “PR KING” for top entrepreneurs, how do you tailor your approach to personal branding for different industries and personalities while maintaining authenticity?
Personal branding is not about self-promotion—it’s about shaping perception and building trust. Having worked with entrepreneurs across industries, I know that every brand needs a unique approach. My journey—from engineering to music, to PR—taught me that storytelling is the foundation of branding. Whether it’s a startup founder, investor, or celebrity, I first understand their vision, values, and audience before crafting a personalized PR strategy.
Authenticity is at the core of my approach. I believe people don’t connect with logos—they connect with people. That’s why I focus on highlighting real stories, struggles, and achievements. By securing media placements, high-profile podcast interviews, and TV appearances that align with each client’s goals, I ensure they stand out while staying true to their identity. I also implement systems to streamline their messaging, so they don’t just get visibility—they get impact.
You’ve worked with global powerhouses like Robert Kiyosaki and Aman Gupta. What’s the most valuable lesson you’ve learned from these collaborations that you apply to your own business strategy?
Working with industry giants like Robert Kiyosaki, and Samuel Leeds has been a masterclass in success. From Robert Kiyosaki, I learned the power of investing—not just in assets, but in people. He taught me that to scale a business, I need to leverage time wisely by building a strong team and focusing on high-impact activities.
Samuel Leeds reinforced the importance of marketing, branding and visibility. Watching how he positioned his real estate coaching company showed me that personal branding isn’t optional—it’s essential. He leveraged storytelling, media presence, and strategic partnerships to build trust and credibility. That’s exactly what I apply at Level Up PR, helping entrepreneurs create authority and long-term impact through media exposure.
One common lesson from these collaborations? Success isn’t about having the best product or service—it’s about how well you position yourself in the market.
Level Up PR has quickly become a leading agency in the industry. Can you share a specific challenge you faced during its growth and how you overcame it to achieve success?
Starting Level Up PR wasn’t easy. I had no team, no investors, no PR background—just a laptop, an internet connection, and a belief that I could make it work. One of the biggest challenges was differentiating my agency in an overcrowded market. There were already hundreds of PR firms offering media placements, but I wanted to do more.
Instead of following the traditional PR model, I focused on personal branding as a service—helping entrepreneurs not just get featured in the media but become authorities in their industries. I combined PR with content marketing, social media strategy, and lead generation to create a holistic personal branding system.
The real breakthrough came when I introduced guaranteed media success—something most PR agencies were hesitant to promise. By using data-driven approaches, AI-powered outreach, and exclusive media relationships, I built a system that delivered consistent results. This approach led to referrals, rapid growth, and the trust of high-profile clients.
With the launch of Leadful, you’ve expanded into lead generation for B2B businesses. How does this service complement your PR offerings, and what inspired you to diversify your business model?
PR creates visibility, but visibility alone doesn’t generate revenue. I realized many of my clients were getting media coverage but struggling to turn that exposure into business growth. That’s when I launched Leadful, a lead generation service tailored for B2B businesses.
The idea was simple—combine branding with direct outreach. PR builds credibility, and Leadful helps convert that credibility into high-quality leads. By integrating LinkedIn outreach, email marketing, and sales funnels, we created a system where our clients didn’t just get media exposure—they got clients and business opportunities.
The inspiration came from my own journey. When I started, I had no inbound leads—I had to reach out, pitch, and build relationships. I knew that if entrepreneurs could combine personal branding with a solid lead generation system, they would never have to chase opportunities—they would attract them.
As we conclude, what’s your most impactful piece of advice for small and medium-sized business owners looking to leverage PR and personal branding to accelerate their growth and success?
If there’s one thing I’ve learned, it’s this: attention is the new currency. You can have the best product, the best service, or the best business idea—but if no one knows about you, it doesn’t matter.
My advice to business owners is to start building their personal brand today. Here’s how:
- Own your story: People don’t connect with businesses—they connect with people. Share your journey, struggles, and wins.
- Be visible: Leverage media, social media, and podcasts to position yourself as an expert.
- Build a system: Branding isn’t about one viral moment—it’s about consistency. Have a strategy for content, PR, and outreach.
- Engage with your audience: It’s not about the number of followers—it’s about the connections you build.
- Leverage PR for credibility: Media coverage, interviews, and collaborations give you authority and help you stand out.
I’ve seen firsthand how personal branding transformed my life—from a failed startup founder to running a successful PR agency. If you focus on building your brand and positioning yourself as an industry leader, opportunities will come to you instead of you chasing them.
