Based in St. Jacob’s, Ontario, Nature’s Mix is a granola brand owned by Canadians. They use basic, natural ingredients to make their homemade granola. The company’s clean label principles include using natural sweeteners like Canadian honey and maple syrup, local sourcing, non-GMO ingredients, and no artificial colouring or preservatives.
2011 saw the launch of Nature’s Mix at the St. Jacob’s Farmers’ Market. After Crystal’s handmade granola (for family and friends) was highly welcomed, John and Crystal (last name Gaya) co-founded it. Feedback from customers at the farmers’ market helped shape the concept. The company expanded rapidly. They had to figure out how to package big orders without sacrificing quality and freshness, among other operational issues. They overcame this by investing in packing machinery and seeking assistance, including government funding.
Sets a Standard By All Means
- Many of their granola recipes have just six pronounceable ingredients – oats, honey, apples, and maple syrup. All are sourced locally from farms in Ontario.
- Non‐GMO.
- No added salt, preservatives, or artificial colouring.
- Use of maple syrup and honey that are entirely Canadian rather than refined sugar.
- Uses olive oil instead of more processed oils (canola or other vegetable oils are used by some brands, for example).
- They use a facility with GMP certification to bake their granola.
- Purchase locally and nationally with MrsGrocery.com.
- Kosher, vegan, vegetarian, and Canadian Food Inspection Agency (CFIA) inspections are among the certifications.
- A variety of flavours, including Date Square, Apple Cranberry, Maple Walnut, Honey Almond, Cranberry Maple, Cranberry Almond, Superfood with Quinoa, and more.
- Their products come in several bag sizes.
Market Presence
Nature’s Mix continues to emphasize the “100% Natural & Made in Canada” message on their social media pages.
Nature’s Mix is available online through their website naturesmix.ca.
Their “Super Food Granola with Quinoa” product is highlighted on Support Ontario Made as a popular health-conscious option for using Ontario oats and maple syrup.
They are going strong locally, starting at St. Jacob’s Farmers’ Market and gaining a stronghold in the Waterloo region.
Major Canadian grocery chains like Loblaw’s, Sobeys, Metro and FreshCo keep their products well stocked.
Factors That Appeal To the Consumer Base
- Local sourcing and “Made in Canada” branding
- Several flavours with the ability to innovate (like superfood with quinoa).
- Clean, minimal ingredients appeal to health-conscious consumers.
- Certifications such as Kosher and Vegan, among others, widen the market.
Conclusion
Beginning with a farmers’ market in St. Jacob’s and eventually finding their products in major grocery stores throughout Canada, Nature’s Mix is a remarkable tale of grassroots business. The company uses clean, transparent ingredients, sources locally, holds significant certifications, and offers a variety of flavours that appeal to health-conscious consumers. Despite its continued regional focus, it is well-positioned to expand further in light of consumer trends that embrace clean-label, locally produced foods.
Experience the pure, regional goodness of Nature’s Mix Granola, which is produced in Ontario using only natural, basic ingredients and sweetened with maple syrup and Canadian honey. It’s genuine food you can feel good about, whether you’re eating it for breakfast, as a snack, or on the go.
Explore all available flavours by clicking on this link https://www.naturesmix.ca/ and bring home a taste of wholesome Canadian energy.
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