Noël & Co., founded in Kentville, Nova Scotia by twin sisters in their mid-teens, started as a little kitchen project and has since grown into a family-run business. What began as a desire to fund a trip has turned into a mission: to make clean, ethically produced home scents that value craftsmanship, sustainability, and community. They committed from the start to sourcing only responsibly sourced materials.
Their unique amber-jar candles are hand-poured in small batches with a coconut-soy wax blend, natural wooden wicks, and non-toxic aromas, all vegan, cruelty-free, and free of phthalates and parabens.
Collections That Blend Scent, Story & Sustainability
Noël & Co. now provides a variety of candle and home fragrance collections, each tailored to a specific mood, aesthetic, and aim.
- The Blanc Collection represents the brand’s simple heritage. Light, breezy aromas such as linen, driftwood, and delicate florals are ideal for everyday situations.
- Noir Collection – Deep, melancholy, and intensely fragrant candles ideal for late-night reading, quiet corners, or introspective evenings. Think warm spices, timber, and mystery.
- Vert collection — Inspired by gardens and fresh herbs, these scents bring nature indoors—botanical, green, and uplifting.
- Café and Warm Scents – Cozy, decadent blends like maple, chai, and cocoa, with coffeehouse vibes for people seeking warmth and comfort.
- The Nova Scotia Art Series is a standout line: each candle is wrapped in unique, hand-painted artwork by one of the founders, transforming a simple candle into a work of art that also highlights Nova Scotia heritage.
- Special Editions and Seasonal Lines – Limited releases around holidays and seasons, ideal for gifting or collectors looking for something unique and fleeting.
Craft & Ethics at the Core
Noël & Co. candles are created by a meticulous, handmade process. The studio combines traditional candlemaking methods with careful sourcing and quality control. Each batch is rigorously tested to ensure even wax dispersion, appropriate wick alignment, and consistent smell performance. Their commitment extends beyond the ingredients. Sustainability drives every decision, from the wax and wicks to the packing and shipping methods.
Purpose Through Giving Back
Noël & Co. not only sells candles but also promotes community and compassion. A percentage of each sale (2%) benefits the Kidney Foundation of Canada, which supports health concerns significant to the heart. As of early 2025, their contributions had totalled $12,000.
Growth, Recognition & Wider Reach
What began as a kitchen-based side venture now ships throughout Canada and the United States and is sold in a diverse network of boutiques and shops, ranging from modest Nova Scotia shops to central city locations. The brand has also received local recognition. In 2025, Noël & Co. was recognized as “Best Small Business” by the Annapolis Valley Chamber of Commerce, recognizing its community roots, constant quality, and significant mission.
Why It Resonates
Noël & Co. offers thoughtful, personal, and intentional home décor and scent items, unlike mass-produced options. Their candles do more than merely scent a place; they also add warmth, story, and conscience. Noël & Co. provides a unique home scent experience that prioritizes authenticity, sustainability, and emotional connection.
Their combination of community-minded principles, handcrafted quality, aesthetic variation, and charitable giving distinguishes them as more than just a candle manufacturer; they are a small business with soul.
Visit noelandco.ca and find the scent that suits your home.
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