Established by seasoned makeup artist JoAnn Fowler for both cinema and television and created in collaboration with specialists in green formulation, SAPPHO New Paradigm debuted as Sappho Cosmetics in 2008. JoAnn was at the pinnacle of her profession, having won a Leo Award, received an Emmy nomination, and worked with some of the top talent on set when they started asking for paraben-free cosmetics. As she investigated components and discovered the dangers of endocrine disruptors and carcinogens, her conscience—both personal and professional—urged her to keep a natural substitute in her toolbox.
Sappho’s Chemical Testing For Safer Products
Until last year, SAPPHO New Paradigm, a women-led luxury range of vegan and organic colour cosmetics, was thought to be devoid of recognized carcinogens and endocrine disruptors. When Sappho discovered PFAS (permanent flame retardants) in the spring of 2021, they contacted the researchers right away and had their foundation tested for the 150 known PFAS; the results showed that it was PFAS-free. Sappho found out about testing for Organic Fluorine in the spring of 2022, over a year after several key players did. This test looks for both the 12,000 identified but unstudied PFAS as well as the 150 researched PFAS. Again, in global testing, Sappho’s foundations, concealers, mascaras, and biodegradable plastic tubes proved to be the safest available.
Clean and Healthy Beauty Products
Sappho is a small firm consisting of just two people, and they are committed to this endeavour. The idea behind Clean Beauty is to save lives. Sappho is funding this testing themselves. The company’s mission is to provide opulent, exquisite, healthful, considerate, and thoughtful items that are genuinely packed sustainably for the global community. Sappho loves all things artistic art is at their core.
JoAnn Fowler’s Inspiration
Founder JoAnn Fowler felt compelled to provide her customers and actors with a safe, natural makeup substitute after learning about the risks associated with some of the chemicals contained in cosmetics. Formulating for performance on camera, a silky finish, a global shade range, and exceptional wear duration and payoff were all necessary for filming big films.
Natural Blush Refills
A naturally toned blush adds vitality and lift to any cosmetic look. These blushes, which are pressed with certified organic oils and blended with flower essences and herbs, will feel amazing on your skin and give it a subtle, sultry shine. These powder blushes are a need for any makeup bag because of their longer wear time compared to cream blushes and minimal heavy metal content from sustainably mined minerals.
Sappho’s blushes are marketed in separate, multipurpose metal pans that slide into reusable magnetic compacts, with sustainability as their guiding principle.
Its attributes are:
- Blushes are packaged in unlaminated, plastic-free envelopes.
- Blushes on smoothly
- lasts a long time
- has amazing colour payoff since they were carefully created (before organic fluorine testing was known).
These blushes use child labour-free minerals that are pressed with certified organic argan and jojoba oils and contain mild herb and floral extracts.
Sustainable Path Taken By Sappho New Paradigm
It is critical that Sappho, as brand owners accept accountability for their environmental impact and work to make sustainable decisions as they expand. They are dedicated to integrating ecologically friendly techniques into every aspect of their business operations since they understand how important it is to lessen their carbon footprint.
This entails making investments in sustainable suppliers of materials, cutting waste through recycling, and utilizing renewable energy sources. Since they are a tiny business, Sappho is currently unable to afford B Corps certification; however, the company will keep monitoring and enhancing their environmental performance, updating their customers on their progress, and developing their database in preparation for the day when they will be able to apply.
Sappho is determined to contribute in some small way to keeping the earth safe for coming generations. Their company is driven by safety, efficacy, diversity, inclusiveness, and sustainability. In addition to transparency one of the pillars upon which SAPPHO was established has been sustainability.
You can select from a wide range of face powders, mascaras, lip gloss, concealer, reformulation, eyeshadows, foundation, blush & bronzer, compacts and CC creams. Click here: https://www.mysappho.com/ to go through their products:
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