Soifiya Hassani launched Les soins de MENEA in 2021, a skincare company that perfectly mixes natural traditions with technological innovation. Sofiya has developed a company that promotes quality, user health, and cultural heritage, motivated by her significant chemistry expertise and personal goal to create safe, effective products.
Sofiya’s journey began in reaction to her second child’s chronically dry and irritable skin. Concerned about the dangerous substances in popular infant products, she used her experience in industrial engineering and chemistry to create natural, health-conscious skincare alternatives. Drawing on her roots in the Comoros Islands, she incorporated the region’s traditional use of vegetable oils, giving MENEA products a sense of cultural authenticity.
MENEA’s commitment to excellence has resulted in numerous distinctions. Within months after its launch, the business was recognized as the local winner of the Défi OsEntreprendre 2021 competition, followed by a finalist in the Montreal Startup program. The year culminated with Artistri Sud’s Start-up 2021 award and a successful crowdfunding campaign that expanded the brand’s reach. MENEA extended its winning trend in 2023 when it was named a finalist in the Gala Fond-Afro Entrepreneurs du Québec start-up category.
MENEA began as a personal effort formed out of necessity and has evolved into a brand that celebrates the intersection of tradition, science, and sustainability. Sofiya’s mission of improving skin health through natural, high-quality ingredients reflects her commitment to providing products that nurture families while honouring her cultural heritage. MENEA represents innovation and sincerity in the cosmetics sector.
If you want to pamper yourself or someone special, visit soinsdemenea.com and browse their selection of skincare items!
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