A Comprehensive Guide to Develop a Robust eCommerce Strategy for Your Business

Small Business Canada

Until just a decade ago, you couldn’t buy something you hadn’t personally seen or touched. It required going out of your way to visit stores and outlets to get the proper product for your needs. For example, a specific shirt brand in a specific size may be available only in one or two shops in your neighbourhood, and you’ll have to do some detective work to find out where it is. Similarly, an electrical item or appliance might only be chosen after visiting many stores and spending time evaluating its features and cost.

With global internet access, safe and trustworthy payment gateways, and tremendous development in mobile telephony, as well as an increase in the number of mobile apps owing to smartphones, purchasing things has become so much easier with the touch of a mouse or a scroll on your mobile. Everything from jewellery to heavy machinery, prepared cuisine, consumables, and electronics can now be acquired online from the comfort of your own home or office.

No surprise, an increasing number of organizations are establishing eCommerce strategies of outfits to sell their own items or function as aggregators obtaining things from other companies and selling them. The success of Amazon, Alibaba, and eBay, all speak to the huge potential of the global eCommerce market. So what’s the reason behind their mammoth success? Well, let us say, it is a robust eCommerce strategy. Without an accurate eCommerce strategy in place, you won’t be able to prosper in the digital world.

During the global pandemic, businesses from all over the world were put to the test in a variety of industries. It was either going out of business or adapting. According to Gartner Inc.’s research, the organizations that prospered throughout the pandemic were those that had a set eCommerce strategy, teamed with digital behemoths and reconfigured for internet accessibility. 

If you are planning to create a robust eCommerce strategy for your online business, this blog intends to give you a framework for analyzing your present environment and company skills, allowing you to develop your vision for going online.


Creating a Robust eCommerce Strategy

When developing your eCommerce strategy, there are several broad themes to keep in mind. Consider them, and you greatly boost your chances of having a successful eCommerce business.

  • Build an Action Plan

Many firms will rush into developing their eCommerce website without a suitable plan in place. You may be able to get away with it for a time with brilliant team members, but you will ultimately become lost. Comprehensive action plans will keep this from happening and will provide you with direction for up to a year. Your action plan should take into account as many functions as feasible while also being explicit. It is critical to sketch out job allocations and prioritize activities for essential outcomes.

  • Define Goals and Key Deliverables

Businesses that take action without setting objectives will be unable to track success and constantly improve. Without objective points and, notably, a list of essential deliverables to base efforts on, teams will soon feel lost. If these items aren’t obvious, planning will become chaotic.

The first thing you’ll want to figure out is what you want to do and when you want to accomplish it. This might contain your expectations for a successful launch as well as your goals for the year. Begin broad, then become particular and granular.

Generating traffic to your website, increasing new and repeat consumers, and increasing income are all examples of critical goals. Granular goals, often known as critical deliverables, might involve launching a certain number of product campaigns. Another example would be reaching a set number of new clients every month or expanding product lines.

  • Target Market

Building your brand may be a challenging undertaking. It will be simple to feel disoriented or unreliable. That is why it is critical to identify your target market.

Defining your target market has an impact on how you are conducting your marketing activities and presenting yourself. Your branding will also follow. If you already have a well-established brand and are migrating to the internet world, you may send out a survey to determine who your target market is. New brands or enterprises may choose who they wish to target and develop their structures accordingly.

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  • Create Your Teams

Many firms make the mistake of underestimating the amount of labour required to develop an eCommerce platform. It may be tempting to cut costs by delegating tasks to talented personnel you already have on staff.

However, this is a fantastic approach to developing a mediocre online presence. After you’ve identified your goals, the following stage is to form teams to lead the various areas of your eCommerce shop. Management, operations and development, logistics, as well as marketing are some examples. They can focus on these tasks independently, completely relieving the management or other employees of additional work they are not particularly skilled for.

  • Understand Your Competition

When attempting to figure out how to design an eCommerce strategy, you need first to comprehend the market you’re in. You’ll be travelling blindly into uncharted land if you don’t have strong knowledge. You may correct this by conducting research on your competition. Take note of their strengths and limitations, and then look for a market niche that you can fill.

It’s also a good idea to look at how rivals optimize their websites and user experience. Especially when their brand may be more well-known than yours. Search engine optimization (SEO) tools can assist you in analyzing your competition. This might assist you in determining where the traffic is coming from.

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  • Build Your Internal Capabilities

Creating internal capabilities to support your platform is part of how to design an eCommerce strategy.

  • Website Development: Unfortunately, you cannot simply create a website and leave it at that. You’ll need a capable staff to collaborate with you as well as with the rest of your departments. This specific group can design and maintain your site. They will also be taking care of any faults that need to be fixed and any site upgrades that need to be made.
  • Logistics and Management: A logistics and management department should be part of your plan. They can keep an eye on and fine-tune the procedures. This covers the time it takes to place an order, pack it, ship it, and deliver it. You’ll also need a robust inventory management approach.
  • Digital Marketing: Digital marketing is a critical component of any eCommerce strategy. It’s not always enough to let your product speak for itself. People will simply not be aware of your existence if you are not visible. Your digital marketing plan will be in charge of making people aware of your existence. Here are some of the most significant ideas to consider:
  • SEO: Search engine optimization performs exactly what the term implies. This completely optimizes your site for search engines, making it easier for people to find you. When someone searches for something related to your product or service, you’ll want to be at the top of the list.

There are several techniques to improve your SEO. If you had to pick just one, SEO tools would be at the top of the list. These are definitely an investment, but they are vital and will make gaining insight much easier. They enable you to break down what needs to be improved.

  •  Content Creation: You may believe that content development is unimportant to your company. However, there are other types of material you may use to engage with your audience. When done correctly, your material will fit in with your company’s services and will not appear as an obvious advertisement. This can take numerous forms, including:
  • Blogs
  • Videos
  • Customer feedback and testimonials
  • Product guides
  • Influencers

You may be concerned about the final bullet point, but trust us when we say that influencers are paid well for a reason. They have become a conduit for audiences who have grown tired of commercial ads. Influencers have large fan bases in specialized fields. Using their audience to drive new clients to your website may be a fantastic strategy.

  • Email: Email marketing does not have to be limited to annoyance-inducing spam adverts. Creative and smart campaigns that totally resonate with your target audience are examples of extremely effective techniques. This might take the shape of well-designed personalized newsletters.
  • Social Media: Social media has swiftly emerged as one of the most effective platforms for both sharing content and marketing products or services. According to Statista, more than 30% of customers between the ages of 18 and 35 have purchased things via social media.

Platforms such as Facebook, Pinterest, and Instagram immediately recognized this and modified their structures to incorporate shops as well as fast connections to online merchants. These platforms have essentially evolved into extensions of websites. This should be an important factor in your eCommerce approach.

  • Optimize Your Pricing Teams

Building a strong pricing department is one thing you could neglect. Businesses frequently believe that they can delegate this to sales or accounting. Pricing, on the other hand, is far more complex and will need much more specialized staff.

Pricing teams are critical for every organization, but especially for businesses entering an unknown online arena. These teams have an in-depth understanding of pricing in various industries and are critical to propelling your company forward. Because markets and technology change so quickly, pricing may make or ruin your firm. To improve your pricing ability, consider engaging a professional pricing agency.

The Key Takeaway

Developing an eCommerce strategy might appear to be a difficult task. It doesn’t have to be that way, though, with the appropriate strategy and the right teams. Create a strong internal capability. Hire knowledgeable pricing teams to help your company grow.

Nowadays, it’s simple to make the most of the numerous digital channels at your disposal in order to reach more people. Create intelligent digital marketing content and initiatives to do this. Soon, you’ll have established a booming eCommerce platform and presence.

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